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The exact numbers, the reason behind them, and the smart move if you are buying in Pakistan.
The Apple price increase that landed on 25 June 2026 is the steepest the company has made in years, and if you are buying a MacBook or iPad in Pakistan, you will feel it. Apple raised prices across almost its entire Mac and iPad range, with some models jumping by as much as 300 dollars overnight. The cause is a worldwide shortage of memory chips, and increases like this reach Pakistan within weeks. This is not a rumor or a small adjustment, it is real money. Below is exactly what changed, by how much, why it happened, and the practical decision it leaves you with.
The short version: On 25 June 2026, Apple raised MacBook and iPad prices by roughly 17 to 25 percent, between 100 and 300 dollars per model. iPhones, Apple Watch, and AirPods were left untouched. These global increases flow through to Pakistani prices quickly, so if a MacBook or iPad was on your list, buying now is likely to save you money.
How much did MacBook and iPad prices go up?
Here are the actual changes, using Apple’s United States starting prices, which are the clearest public reference. Prices in Pakistan are set in rupees and depend on import costs, but the percentage increases carry across markets.
| Model | Old price (USD) | New price (USD) | Increase |
|---|---|---|---|
| MacBook Neo | $599 | $699 | +$100 (about 17%) |
| MacBook Air 13 inch | $1,099 | $1,299 | +$200 (about 18%) |
| MacBook Pro 14 inch | $1,699 | $1,999 | +$300 (about 18%) |
| iPad Air | $599 | $749 | +$150 (about 25%) |
| iPad Pro | $999 | $1,199 | +$200 (about 20%) |
The increases did not stop at laptops and tablets. At the top of the range, the Mac Studio jumped by 1,300 dollars, the single largest rise in the lineup, and even the Apple TV and HomePod went up. One detail worth noting: Apple did not improve a single product, it only raised the price. Same MacBook Air, same iPad, now more expensive. The good news for phone buyers is that iPhone, Apple Watch, and AirPods were not part of this round.
Why Apple raised prices
The cause is a global shortage of memory chips, the RAM and storage that sit inside every laptop, tablet, and phone. The boom in artificial intelligence has created enormous demand for these chips, because AI data centers are buying them up faster than factories can make them. The price of one key type of memory, DRAM, rose by about 98 percent in just the first quarter of 2026, with another jump expected after that.
When the parts inside a MacBook cost far more, the finished MacBook costs more too. Apple said it had never seen a component price rise this much, this quickly, and that absorbing the cost on its own had become unsustainable. This is an industry wide problem, not an Apple only one. Other makers, including Microsoft with its Xbox consoles, raised prices around the same time, and analysts expect the shortage to last well into 2027.
What the Apple price increase means in Pakistan
Almost every MacBook and iPad in Pakistan is imported, so when Apple’s international prices rise, local prices tend to follow within weeks. The nearest comparison market shows how this plays out. In India, the same increase pushed prices up by roughly 5,000 to 70,000 rupees depending on the model, between 20 and 42 percent on some devices, even steeper than in the United States, partly because of import duties stacked on top. Pakistan is also an import and duty market, so similar or larger percentage rises are likely here.
Put in real terms, a student buying a MacBook Air and an iPad now faces roughly 350 dollars more than the same pair would have cost the day before the change, before adding a single upgrade. In rupees, that is a serious jump. The takeaway is simple. If you were already planning to buy, sooner is cheaper. This is not a reason to rush a purchase you were not going to make, but it is a real reason not to delay one you were.
The smart move right now
| If you were planning to buy | What changed | The smart move |
|---|---|---|
| A MacBook, Air or Pro | Up 200 to 300 dollars worldwide | Buy from current stock before local prices catch up |
| An iPad Air or iPad Pro | Up 150 to 200 dollars, the iPad Air by about 25 percent | Lock in current pricing now |
| An iPhone | No change in this round | No rush from this news, buy when you are ready |
| AirPods or Apple Watch | No change | No change to your plan |
Apple price increase FAQ
Did iPhone prices go up too?
No. This round covered MacBooks, iPads, HomePod, Apple TV, and Vision Pro. iPhone, Apple Watch, and AirPods were left unchanged, although Apple hinted that more increases could come later.
Why did Apple raise prices?
A global shortage of memory chips. AI data centers are buying so much memory that the RAM and storage inside laptops and tablets has become scarce and expensive, and Apple chose to pass part of that cost on rather than keep absorbing it.
Will Apple prices come back down soon?
Unlikely in the near term. Analysts expect the memory shortage to last into 2027, and other brands that raised prices earlier this year have mostly kept them high.
Should I buy now or wait?
If you need a MacBook or iPad, buying now is the safer bet, because waiting is more likely to cost you more than less. If you can comfortably wait a year or longer, that is your call, but do not expect prices to fall quickly.
The bottom line
The Apple price increase is real, and in an import market like Pakistan it tends to land within weeks. The two things that protect you do not change: buy genuine, and buy from someone who is straight with you about price and timing. Message us on WhatsApp for today’s live prices in rupees on any MacBook, iPad, iPhone, or accessory, all 100% genuine with official Apple warranty, cash on delivery, and fast delivery across Lahore and nationwide. If a Mac or iPad was on your list, this is the moment to lock in current pricing.
For a detailed overview of product price changes, check out the Apple’s grand price hike .